THE HALF BISCUIT

To remind Australians and New Zealanders that Anzac Day should be shared together, we split the iconic Anzac biscuit in two and created The Half Biscuit.

One half went to Australia, the other to New Zealand. It became a powerful symbol that allowed both countries to commemorate their fallen Anzac soldiers not in isolation, but as one. While you enjoyed your Half Biscuit, someone from the other country would be sharing the other half with you.

FILM

We launched with an emotional film that reunited two war veterans, an Aussie and Kiwi.

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