UV REFEREE

In partnership with A.C Camargo Cancer Center we created the ‘UV Referee’ a wearable accessory that changes color when exposed to UV rays. The simple design is easy for kids to understand: the more it changes color, the higher the UV index exposure.

And when the intensity of the color increases, it sounds a silent but colorful alarm to increase your level of sun protection.

The campaign remains ongoing with client-led activations in locations of need.