VICTORIA’S BIG BUILD

With $80b dollars of transport works underway to future-proof the state of Victoria, a campaign was needed to communicate the progress to date and the vision for tomorrow. And so, Victoria's Big Build was born. A universally understood concept featuring massive pieces of infrastructure and 90 metre tall construction workers - all coming together in a giant, synchronised undertaking.

This campaign has been running for 4 years and continues to be evolved for the nine different major projects as they enter various stages.