A FUTURE WITHOUT CHANGE

Every year high school students are bombarded by university recruitment campaigns.

So, while other universities showed students a perfect future, Monash University showed one plagued by problems.
This exhibition featured 17 products from a future that didn’t exist. Beyond the physical products the campaign extended to virtual reality, online films, and OOH.

THE 17 PRODUCTS

HOW IT WORKED IN INTEGRATED

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FitChix - Honest Eggs Co.

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Sip Safe - Monash University